Ep 219: Developing a Marketing Plan in 90 Days with Tim Fitzpatrick

podcast August 21, 2020

Growing your business through marketing can be a challenge for business owners who don’t know where to start. With so many marketing channels, it’s easy to get caught up on the latest social media craze like TikTok or Instagram Reels. Without a clear marketing plan, many brands struggle to pick the best platforms for their business and clarify their messaging.

Tim Fitzpatrick is an entrepreneur and founder of Rialto Marketing. He helps people eliminate the confusion of marketing by developing a 90-day marketing plan for their business. Tim says there are three fundamentals for every marketing plan to drive success. First, you need to understand who you are trying to reach. Next, you need to determine what you will say to them. Then, you need to create a system to engage them consistently.

In this episode, Tim shares how entrepreneurs and business owners can gain clarity on their marketing plan, the core elements needed for an effective plan, and how to determine the mediums and channels to reach more customers.

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Key Multifamily + Marketing Insights

How Tim founded Rialto Marketing
How to take what you love, and leave what you don’t, and build a business around it

Quote: The plan you start with is oftentimes not the plan you end with.

Recognizing when small businesses need an infusion of growth through marketing
Why understanding marketing fundamentals is critical for growing your business
The Fundamentals of marketing that business owners need to be aware of: Know your target market, what you say and how you say it (good messaging) and a consistent system for your marketing execution.

Pull Quote: Get the fundamentals down, and the level of everything you do will rise. -Michael Jordan

Leveraging various marketing mediums to reach your audience.
The 90-day marketing plan strategy: Who is your target, what is the goal, defining your budget, reviewing current plan, creating 90-day marketing plan, identifying the metrics you are going to use to identify your success.
The different elements of a strategic marketing plan
Breaking down the different channels of marketing
Why marketing fundamentals is critical to executing a strong marketing plan
How to create consistent messaging through social media, your website or paid advertising (it’s all about storytelling!)
How to diagnose what is not working in your marketing strategy

Quote: You have to look at marketing as an investment not an expense

The biggest marketing challenges for small businesses or entrepreneurs
The Marketing Rule of 7: Someone has to see your brand or message 7 times before it registers
Understanding unrealistic marketing expectations
From a revenue standpoint, when small business owners should think of hiring a marketing agency
The biggest mistake small business owners make when hiring marketing people in-house

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Bullseye Tips:

Apparent Failure:

Looking back at his real estate career as a failure, but found it was an opportunity to start again with more knowledge and wisdom

Digital Resource:

Loom (video messaging)

Most Recommended Book:

Building a Story Brand: Clarify Your Message So Customers Will Listen (Donald Miller)

Daily Habit:

Meditate and exercise

Wish I Knew When I Was Starting Out:

Don’t be afraid to ask for help