261: Why Your Brand Isn’t the Hero — Your Customer Is with Greg Logan
Send us a text Greg Logan: The Power of Storytelling – Turning Brands into Blockbusters In this episode of Navigating the Customer Experience, we are joined by Greg Logan, a […]
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We’re heading into planning season—and if you’re anything like the nonprofit leaders I work with, your to-do list is already growing. But here’s a question we don’t ask enough: “How will this plan help us say no?” In this episode, I dig into why most strategic plans are more like overwhelming wish lists, and how to flip the script by building a plan that’s not just visionary, but protective. I’ll walk you through the cost of “yes-by-default” planning, and share the three filters I use with clients to create focused, capacity-aware strategies that actually get implemented. If you’re feeling stretched thin or unsure what not to do next year, this one’s for you.
In this episode, you’ll learn:
Key takeaways:
The 3-Step Filter for a Focused, “No-Powered” Plan
Use these three questions to evaluate every new initiative before it enters your 2026 plan:
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Connect with me!
Send us a text Greg Logan: The Power of Storytelling – Turning Brands into Blockbusters In this episode of Navigating the Customer Experience, we are joined by Greg Logan, a […]
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