What Business Really Is? (Solo Episode)

Welcome back to the solo episode of the Dear Black CEO podcast with your host, Karl Sona!

In today’s solo episode, I will be talking about what business really is in the most simple form, something that I wish I understood when I was starting with my businesses—the definition of innovation and marketing. On top of that, I will also be talking about what we can do to overcome the challenges, especially for black business owners.

Let’s listen and dig more about what business really is.

[00:01 – 03:05] Opening Segment

• Before we get into the episode today, I want you to know that you can gain the security, ownership, and time Freedom You Want by building a business around a solution that only you can provide. 
• • Head over to karlsona.com/giftassessment to download the free quiz that will help you figure out what you’re uniquely qualified to do.
• I talk about the topic of today’s episode.
• • What business really is? 
  • Business = innovation + marketing 

[03:06 – 07:29] What Business Really Is?

• Innovation;
  • The opportunity to disrupt the status quo.
• Marketing;
  • The ability to attract the consumers or customers that you want with your innovative solution.
• The benefits of customers development piece in marketing.
  • Understand your ideal customers and their pain points. 
• The common obstacles and distractions.
• If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains.
  • See the link below to book your free consultation today.

[07:30 – 12:55] The Challenges of Black Business Owners

• How to figure out the innovation and the marketing side.
• Craft the messaging and take it to the marketplace
• The challenges of black business owners 
• • Not having access to opportunities to engage, commerce, and transact with the bigger corporations.
• I talk about what I do with the Kas Company.
• • A business that services minority-owned business owners and helps them create relationships with corporate brands with difficulty diversifying their supply chains.
  • Solve real challenges.
• Take action!
• Final words.

Tweetable Quotes:

“Get really clear on what you are going to do differently for them and how it’s going to address their specific pain points.” – Karl Sona.

“What is business? It is innovation plus marketing” – Karl Sona.

“The confusion does not need to be there if you can do these two things in the right way.”- Karl Sona.

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Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.

You don’t have to be anyone other than who you are to be a world-class CEO!