The New Workout Plan: Hacking The Moments that Matter to You

So…how ya’ll New Year’s resolutions going? Today we’re talking fitspo and how fitness brands can leverage user motivation. Walk and talk with us on the Creative Block!

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[Show Notes]

Summary: This episode explains how “marker moments” make the difference (05:10) in brand experiences and with our own fitness goals (09:00) So we each tried new fitness products (16:30) and discussed how brands like Nintendo Peleton and YouTube (20:20) can design for the psychology of motivation and appeal to their customers (33:30).

Communitea 1 (16:05) Mental health is fitness, too!
Communitea 2 (32:45) Live Rich (2017) Documentary
Other Links
https://sweatco.in
https://www.verywellmind.com/what-is-self-determination-theory-2795387