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Lessons Learned from Scaling a Commercial Real Estate Firm with Josh Appelman, Ep. 590

podcast March 12, 2024

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Josh Appelman’s entrepreneurial journey commenced in 2009 when his flooring installation company embarked on a path of success, catering to multiple Fortune 500 companies. Over the ensuing decade, he fine-tuned his leadership acumen, propelling the company to Inc. 500/5000 recognition for five consecutive years. Leading 52 employees across 9 locations with 300+ flooring crews, Josh’s strategic implementation of systems and procedures significantly contributed to annual sales of $10.5 million, maintaining consistent profitability.

In 2017, Josh inaugurated his second chapter in real estate, constructing a 15,000 sqft office and warehouse to accommodate the expansion of his company. His business acuity extended beyond operational needs, as he sub-leased space to three other companies, offsetting the building’s costs. Leveraging his leadership skills, Josh swiftly amassed over 150 units, steering his team towards a more extensive portfolio. Now venturing into the third chapter of his journey, Josh envisions disrupting the industry with innovative property management approaches, aspiring to positively impact the lives of 10,000 people in the next decade.


In this episode, we talked to Josh about deal flow, its challenges and how he overcomes them, building a proper reputation, his insight on closing deals, the transition to being an owner-operator, advice for property owners that don’t have a background in construction work, and much more.


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Scaling Portfolios and Trusting the Process;


02:08 Josh’s background;

03:12 The challenge of deal flow and how Josh overcomes it;

07:56 How to build a strong reputation;

14:13 An insight on closing deals;

19:47 The transition to being an owner-operator;

22:53 Advice for property owners who don’t have a background in construction;

31:12 Round of Insights


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Round of Insights


Apparent Failure: Losing an opportunity to a larger firm.

Digital Resource: The Miracle Morning App

Most Recommended Book: Turning Pro

Daily Habit: Waking up at 4 a.m. and fulfilling the morning routine.

#1 Insight for scaling a multifamily portfolio: Keeping in mind the key factors, which are growing organically, and working on a model that supports you, your family and your long-term vision.

Best Place to Grab a Bite in Cincinnati, OH: Jeff Ruby’s Steakhouse.


Contact Josh:


Podcast: https://appelmancapital.com/podcast/ 


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