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Influencer Culture with Grammy Nominated Paul Katz

podcast March 19, 2023

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He has created more than 100 cause marketing campaigns with celebrities and cultural influencers like Kevin Bacon, Ziggy Marley, Angélique Kidjo, John Legend, Lupita Nyong'o, Mark Ruffalo, Usher, Annie Leibovitz, and Desmond Tutu. In his new book, cultural change agent Paul Katz shows
how any organization or non-profit can engage influencers
to create programs that raise awareness, inspire action, and do good.

The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been baffled about how to engage and work with Influencers to support their causes. All that is about to change with Paul's new book, GOOD INFLUENCE. Paul’s campaign work has been featured in the media worldwide, including The New York Times, Billboard, Le Monde, ABC News, and People.

Find out more about Paul Katz at https://www.paulmkatz.com/

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