How Two Best Friends are Building a Luxury Eyewear Brand Against the Odds: The Making of Vontelle

In this episode of Sisternomics, host Monique Caradine-Kitchens introduces Tracy Green and Nancey Harris, co-founders of Vontelle Eyewear, a luxury eyewear brand celebrated for its cultural diversity and emphasis on fit, fashion, and function. 

They candidly share their transition from former careers in finance and sales to entrepreneurship, driven by a personal need for better-fitting glasses. 

The co-founders also give valuable lessons on business growth, grant applications, and maintaining a successful partnership. Essential for aspiring entrepreneurs, this episode doubles as a masterclass on building a thriving brand from the ground up.

 Here are a few highlights from the conversation:

04:34 How we got into the competitive Eyewear Business

12:07 Marketing and Growth Strategies

21:14 Team Building so We can Lead

25:10 Getting into Major Retailers like America’s Best and Building Relationships

26:40 Strategizing for Growth

27:21 The Importance of Mentorship

32:17 Applying for Grants and Funding

40:18 Future Vision for Vontelle

Shop and try on Vontelle glasses virtually at: www.Vontelle.com

Follow Vontelle on Instagram @VontelleEyeWear

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Sisternomics is produced by OverFlow(R) Enterprises, a black, woman-owned coaching and content creation company.