How to Attract, Nurture and Empower Talent | Ericka Dotson

What are some of the foundation pieces new entrepreneurs need to put in place to have a successful startup?

Ericka Dotson, Indique Hair co-founder and creative director, was inspired by clients to fill the void in the hair extension industry with a premium, knowledgeable and customer orientated business.

In this conversation, Ericka and I discuss how she got into the hair extension business. She shares how she went counter to the advice of her instructors and went straight into startup mode right out of cosmetology school. We talk about her morning rituals and her approach to attract, nurture and empower new talent. She shares how she gets her team on board with her vision and her crazy creative campaigns. Lastly, she gives some wisdom to all our new entrepreneurs on what we can do to help us succeed with our startups.

Some of the questions I asked Ericka:

• 04:55 What got you into the hair extension business?
• 29:00 What's one of the most challenging experiences you faced in business and what did you learn from that experience?
• 32:40 What are some of your consistent morning rituals that set you up to win everyday?
• 33:50 How are you able to attract, nurture and empower new talent within your company?
• 35:20 As Creative Director, how do you get your team on board with your crazy vision and campaigns?
• 37:20 What are some of the foundation pieces new entrepreneurs need to put in place to have a successful startup?

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