Fruitful Endeavors. How Reel Fruit is Unleashing the Potential of Nigeria's Fruit Industry with Affiong Williams

Episode #70 with Affiong Williams, who is the founder and CEO of Reel Fruit, whose vision is to be Nigeria's largest end-to-end fruit processing company. The company is unlocking the value in Nigeria's fruit value chain by building an end-to-end fruit processing company.

We all know that fruit should be a staple in our daily diet, but it’s not always easy or convenient to eat fresh fruit. ReelFruit® is 100% (preservative-free) fruit, dried to lock in all the nutrients and goodness of fresh fruits, packaged in snack sizes for snacking on-the-go: at work, at school, in traffic, anywhere! 

What We Discuss With Affiong

•  What are some of the challenges in Nigeria’s fruit value chain? 
•  What difficulties have you encountered in building connections with farmers and making investments in farms to bolster and reinforce Nigeria's fruit value chain? 
• How does ReelFruit ensure that the fruits it sources are of high quality and meet the company's standards for processing? 
• What were some of the challenges you faced building your factory in terms of financing, finding the right machinery, quality standards and control, etc.? 
• You’ve been able to successfully export your products to the US and Europe. How much opportunity is there to sell made in Nigeria products globally? 
• And much more…

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Paving the Way for Women in Corporate Africa. TheBoardroom Africa's Impact with Marcia Ashong? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Affiong on LinkedIn at Affiong Williams, and Twitter @AffiongWilliams

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