Ep. 173: SEO Optimization for Real Estate Websites with Olga Andrienko

podcast March 13, 2020

Customers are using online search to find solutions to their everyday problems, with 50% of all search being driven by Google. But how does a marketer or content creator capture this traffic? One of the key ways is through optimizing their website for search engine traffic.

Olga Andrienko is the Head of Global Marketing at SEMrush. Together with her team, she has built one of the strongest international communities in the online marketing industry. She currently leads all SEMrush branding across over 50 countries, ensuring marketers all over the world have access to the best software to run effective online marketing campaigns. In this episode, she shares the importance of SEO, how to identify the right keywords and tips to create content that ranks high for Google.

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Key Insights

SEMRush helps marketers optimize their online presence for search results
Global practices differ across countries with the US being the most challenging due to the amount of competition
SEMRush evaluates your competitors, keywords, website and content
Identify a list of questions and address solutions for their problems
Google brings 50% of search traffic
Focus on the questions that people are seeking solutions, not just what you do
Keyword optimization: Do not “hide” keywords throughout the site, focus on great content
Google understands the context of related terms so go broader to understand related searches
Focus on subtitles for additional keywords
Featured snippets is the shortcut that Google features – example “How to Boil an Egg”
For companies, social media is not as important as SEO
Advertising, social media and search should work together