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Business

Ep 184 – Nikki Carrido, VP of Marketing Strategy and Sponsorships at Museum of Pop Culture

podcast January 19, 2025


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Nikki Carrido, VP of Marketing Strategy and Sponsorships at Museum of Pop Culture, discusses the museum’s 25th anniversary, its focus on fashion, film, gaming, and music, and its new CEO’s strategic plan. She highlights the recent “Contact High” exhibition celebrating hip hop’s 50th anniversary. Carrido shares her background, including her Chinese American heritage, early career at Bank of America, and passion for diversity and inclusion. She emphasizes the difference between working in a large corporation and a cultural institution like MOPOP. Carrido also discusses her love for sports, particularly tennis, and her efforts to balance being a leader and maintaining personal connections.

Timestamps:
Introduction and Overview of MOPOP 0:00
Recent Exhibitions and Personal Preferences 2:00
Nikki’s Background and Family Influence 4:18
Transition from Corporate to Museum Work 6:04
Sales and Marketing Skills 10:17
Diversity and Inclusion Passion 12:47
Challenges and Learning Experiences 14:14
Family Legacy and Values 16:16
Recommendations and Personal Growth 19:33
Closing Remarks and Contact Information 22:10

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