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198: Using Storytelling to Connect, Convert, and Boost Business Sales w/ Akeem Shannon

podcast May 2, 2024

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Ever felt like you’re stuck in a never-ending cycle of pitching your business to potential clients, only to hear crickets in response? Or maybe you’ve poured your heart and soul into crafting the perfect marketing campaign, only to see it fall flat? As entrepreneurs, we’ve all been there. The struggle to connect with our audience, convert leads into customers, and ultimately boost sales can sometimes feel like an uphill battle. But what if there was a game-changing strategy right at our fingertips, just waiting to be unleashed? Enter the power of storytelling in business. In this episode, we’re diving deep into this transformative tool with Akeem Shannon, a trailblazing entrepreneur who knows firsthand the impact storytelling can have on your bottom line.



  • Understanding the concept of “storyselling” and its distinction from traditional sales techniques.

  • Key elements of crafting a compelling business story that resonates with your audience.

  • Practical steps for incorporating storytelling into your sales strategies, especially if you’re just starting out.

  • Building brand loyalty and long-term customer engagement through the art of storytelling.

  • Tailoring storytelling efforts to different target audiences effectively.

  • Leveraging storytelling to attract customers, build partnerships, and attract top talent.


Akeem Shannon’s journey from a college dropout to a successful entrepreneur is inspiring and relatable. After facing setbacks, including losing his college scholarship, Akeem found himself working for $10 an hour at a local cell phone shop. However, he didn’t let these challenges define him. Instead, he leveraged the sales skills he learned to excel in Fortune 500 companies, eventually transitioning to entrepreneurship. Despite initial struggles, Akeem scaled his company, Flipsitk, from a single mall kiosk to being recognized as one of Inc Magazine’s Top 50 Fastest Growing Consumer Brands. His story is a testament to the power of resilience, storytelling, and determination in business.


Don’t miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/198


🙏🏿 Support: 

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

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