Protecting My Peace (And My Babies) with Apryl Jones
This week in The Mama’s Den, we’re kicking it with Apryl Jones — single mama of two, entrepreneur, creative, and yes… someone many people think they know from reality TV, […]
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Sell a long term position when one of these is true:
You already hit your “freedom number.” If the goal is reached and you are locking in lifestyle security, reducing risk, or shifting into more stable assets, selling can make sense.
The fundamentals broke, not just the price. Revenue model changes, margins deteriorate, leadership issues, regulation, or the company loses its edge. If the business is no longer what you originally bought, it is not a “hold,” it is a new decision.
They lost their moat and fell out of the top tier. If they are no longer one or two in the space, and competitors are clearly winning, that is a real reason to exit.
Permanent capital loss risk is rising. Too much debt, weak balance sheet, dilution, shrinking market, or “hope” is the strategy.
Risk rules were violated. If you use a stop-loss or max drawdown rule (example: 25%), you follow it. A long term timeframe is not an excuse to ignore risk management.
Opportunity cost is too high. Even if it might recover, your money could work harder elsewhere in a stronger business or better trend.
In short: Do not sell just because you are scared or because the headlines are loud. Sell when the goal is met, the thesis changes, the moat is gone, or risk management demands it.
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This week in The Mama’s Den, we’re kicking it with Apryl Jones — single mama of two, entrepreneur, creative, and yes… someone many people think they know from reality TV, […]
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