The Unfiltered FUBU Files Part 1

podcast September 12, 2023

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I’m back with another very special That Moment episode – this time with my partners Keith and Carl for some real behind-the-scenes stories from our early FUBU days. There’s no filter on this one, so get ready for some never-before-heard tales of hustling to build the business, forging connections in the hip hop world, and the hard lessons we learned about partnerships, marriage and more. 


From getting inspired by Kahlil Kain and almost losing our first big deal out of ignorance, to turning our Queens house into a factory and Keith sneaking into video shoots with “gifts” for the talent, we’re pulling back the curtain. I’ll take you inside those long nights in the studio with legends like Redman and Wu-Tang, and Carl will explain how he decided music was the natural next move for FUBU. 


You’ll hear how we leveraged our genuine friendships in hip hop to take the biggest risk of our career, the crazy story of ODB showing up at our house, and why Drake and others still rep FUBU hard today. No topic is off limits – we get real about the cost to our personal lives, beefs between partners, and the hard choices we made chasing our dreams. This is the unfiltered origin story of a culture-shifting phenomenon. Let’s take it back to how it all started and reflect on the wild ride to get where we are today. Get ready for some inspirational tales and hilarious memories you can’t miss!


Host: Daymond John


Producers: Beau Dozier & Shanelle Collins; Ted Kingsbery, Chauncey Bell, & Taryn Loftus


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