Shaunie is joined by Ivana Radojevic, an e-commerce expert and director of Client Services at Stream Commerce. With her expertise in Shopify, Ivana shares insights on leveraging email and SMS growth to maximize Shopify store potential.
They discuss market validation, strategic marketing, and building strong email and SMS lists, providing practical tips on creating compelling campaigns, optimizing SMS messages, and using automation tools for streamlined customer communication.
Ivana has spent the last 8 years working with Shopify merchants at various stages of growth. Most of this time was spent working in a high-growth, startup agency environment. In her past life, Ivana worked as an Elite instructor and coach for an online incubator and coaching program for early-stage Shopify stores, where she specialized in email and SMS marketing.
She now spends her time overseeing marketing strategy for mid- to enterprise-level Shopify stores. Specialties: eCommerce Marketing (Shopify), Email and SMS Marketing (Klaviyo), Digital Strategy, Influencer Marketing
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