Monetizing Content by Tapping into Strategic Partnerships

Welcome back to another great episode of the Dear BLK CEO Podcast.

It’s time to stop hiding what you do and be present and unapologetic about it. I can’t think of a better example of this than Brittani Hunter’s story. Brittani is a culture-driven, media-tech entrepreneur that’s passionate about building products that impact, educate, and elevate the Black community. Recently, she launched the platform Mogul Millennial to help Black entrepreneurs and professionals advance in their careers through smart, actionable content, resources, and experiences. This startup has quickly grown to become a leading voice for professionals looking to elevate their careers and/or businesses and as CEO and Founder, Brittani has been listed on the Forbes #Next1000, LinkedIn Top Voice, and PVAMU 40 Under 40 list, in recognition of her incredible work.

Jump into this episode and learn from Brittani how important partnerships are, especially in the digital space, and how to monetize your content by partnering with the right people.

Monetizing Content by Tapping into Strategic Partnerships:

[00:01 – 06:30] Opening Segment 

• I welcome the Brittani Hunter to the show
• • Bio 
• What drive Brittani to become part of the solution 
• • Naturally curious and questioning – ‘But Why?’
  • Seeing problems that needed solving for Black workers
  • Launching her business through LinkedIn at first
  • Creating her own platform

[06:31 – 19:56]  Being Unapologetic About Whatever You Do

• Brittani shares about breaking into the workforce after college 
• • Graduating early 
  • Realizing something isn’t for you
  • Pivoting into media 
• Thoughts on how Black workers should be in media and in the workforce
• • Be present and upfront
  • Start telling your story 
  • Never be apologetic about what you do 
  • Building your brand within the organization
• The process of preparing to exit to go independent
• • Planning and putting things in place 
  • Aligning your steps with God’s plan 
  • Following the signs 

• Book your free consultation at: The Kas Company

[19:57  – 31:11] Monetizing Content by Tapping into Strategic Partnerships

• Brittani talks about monetization of an idea 
• • Making money through advertising 
  • The importance of building traction 
  • B2B on the backend 
• How Brittani connected with other Corporations 
• • Figuring out the right people to go to 
  • Surveying the audience 
• How to grow and scale to create more opportunities 
• • Proper goal setting and KPI’s
  • Connect with your audience more intimately 
  • Small but powerful audience 
• Brittani’s nomination for a guest on the podcast 

  [31:12 – 32:28] Random Round

• Critical do and don’t when pitching?
• • Do: quickly Get to the business opportunity for the listener 
  • Don’t: spend to much time sharing your back story
• Stereotype about African American culture that needs to end?
• • That Black owners and products should be discounted 
• Loophole to create success
• • Using and leveraging your current skill set 
• How to connect to Brittani
• • Links below 
• Final words 

Tweetable Quotes:

“You should be unapologetic about what you do, you shouldn’t have to hide it – and I feel like if you’re at a place where you have to hide it, then you’re probably not at the right place!” – Brittani Hunter 

“I felt like this was something that was created for me to do. So I think prayer, bringing in friends that also are believers, was something that was needed in my journey for sure.” – Brittani Hunter

“If you’re not properly setting goals or if you don’t have any KPI’s for your business, then I don’t see how you can properly scale it because you don’t have a clear direction of where you’re at or where you’re going.” – Brittani Hunter 

Reach out to Brittani on Instagram and LinkedIn. Make sure you check out https://www.mogulmillennial.com/about/ if you want to get access to resources and content that will elevate your entrepreneurship. 

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Let’s connect! Find me on LinkedIn, Instagram, or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.

You don’t have to be anyone other than who you are to be a world-class CEO!