Minority Report Ep 62 – Dr. Ramla Jarrar: Pursuing Excellence

In this episode, we speak with Dr. Ramla Jarrar, CEO at MASS Analytics. Dr. Jarrar is a strong believer in the industrialization of the Marketing Mix Modeling process & automation to help advertisers and agencies gain efficiency and provide better insight for their modeling and optimization projects. Our conversation covers Dr. Jarrar’s family upbringing, the importance of education, career journey and what lead her to starting MASS Analytics.

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