Jason Cook | VP of Communications & Marketing/CMO | Baylor University – One Question Leadership Podcast

@1QLeadership Question: Where do marketing, PR, advertising, branding, and content creation overlap?

Jason Cook, Baylor University’s VP for Marketing and Communications, stopped by to discuss communicating with a specific objective. We take a deep dive into his One Brand method of marketing an institution of higher education, and we cover using the college athletics approach to recruiting students who aren’t athletes. – One Question Leadership Podcast – Tai M. Brown