J. Cole On Why His Album Sales Are So High

J. Cole On Why His Album Sales Are So High

@realcoleworld got signed off talent and talent alone. ⁣
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He didn’t have have any fans when he signed to @RocNation. He didn’t have a song that was a national phenomenon. “Lights Please” was moving around in industry circles, but for fans, no one knew who Cole was.⁣
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@RocNation didn’t know the music industry was about to shift. So they had the old formula of getting signed, radio single, promote it, sell big records the first week and do it all over again.⁣
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At this time, people were stealing music. So depending on radio promo to get heard wasn’t going to work.⁣
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So what did he do?⁣
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He BUILT A BRAND.⁣
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How? Nonstop touring. ⁣
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Nonstop engagement with in-person connections.⁣
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He actually touched his fans.⁣
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Now, you don’t have to do that many shows to connect with the fans. You connect with them right now on social media.⁣
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Playlists are cool, but you have to a build a brand.⁣
⁣
What are you doing to build a brand?⁣
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What are you known for?⁣
⁣
Do your fans check on you everyday?⁣
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Are they tagging you in videos?⁣
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Are they DM’n all day with questions?⁣

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Spotify – https://open.spotify.com/track/0LBy5ZtXyq45yKkxyIo2cH?si=te–_7vzT1KtdEJyu186GQ

Apple Music – https://open.spotify.com/track/0LBy5ZtXyq45yKkxyIo2cH?si=te–_7vzT1KtdEJyu186GQ

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