Inspired Innovation and Dragon’s Den with Lottie Whyte

Adrienne speaks with the brilliant Lottie Whyte. Co-Founder of one of the UK’s fastest growing health and wellness businesses; Natwest’s

‘Entrepreneur of the Year’; finalist at the Aviva Women of the Future Awards; and one of only ten British business-owners backed by Google’s ‘Black Founders Fund’: Lottie Whyte is a force to be reckoned with.

Having scaled MyoMaster – the business that she launched in 2021 alongside her husband, professional England and Harlequins rugby player, Joe Gray – to not just profit, but to have an impressive £4m revenue run rate in just three years. Perhaps best known as the ‘Dragon Slayer’, having gone down in Dragons’ Den history for silencing Steven Bartlett with a searing comeback, Lottie’s quick-counter remarks and steadfast conviction in her business saw her win the hearts – and investment – of Gary Neville and Sara Davies. What’s more, she became an internet sensation, with her Den pitch gaining over 15 million views and counting…

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