How to Win in the Creator Economy – Ep. 143 w/ Amber Lewis (Social N The City)

What Up Doe?! This week on the Black Fridays Podcast, I sat down with Amber M. Lewis, the creative powerhouse behind Social N The City and one of Detroit’s leading voices in digital storytelling and culture. Known for her role as the City of Detroit’s former Director of Digital and Social Media—where she grew engagement by over 400%—Amber has mastered the art of building authentic connections between communities, brands, and culture. Through Social N The City, she’s creating spaces for Detroit’s creator economy to thrive, uplifting Black creatives, and making sure opportunities stay rooted in the city.

We’re talking:

• How the $250 billion creator economy is changing the game for Detroit creatives
• The vision behind Social N The City and its role in shaping Detroit’s cultural narrative
• Lessons from building impactful campaigns and events that drive engagement and opportunity
• How to keep creatives visible, valued, and paid

Tune in for an inspiring conversation about creativity, culture, and community power—and learn why Amber believes Detroit’s best stories are still unfolding.

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