How Podcasting Is Taking Africa by Storm. The Future of Podcasting in Africa with Melissa Mbugua

Episode #46 with Melissa Mbugua who is on a mission to build the new African media. Melissa is also the Co-Director of Africa Podfest.

Africa Podfest is an organisation that inspires and elevates African podcasters by showcasing developments in African podcasting, convening community in the new media ecosystem, and increasing the production of high-quality podcasts on the continent and in the diaspora. They also conduct original research on the African podcasting ecosystem in addition to this.

What We Discuss With Melissa Mbugua

• What do you see as the future of African media?
• What role, if any, does podcasting play in the development of African new media?
• Why has podcasting grown rapidly in Africa in recent years?
• What are the challenges that African podcasters face that you would not face outside of Africa?
• What do you believe the true power of podcasting is in Africa?
• And much more…

Full show notes and resources can be found here: Unlocking Africa show notes

Did you miss my previous episode where I discuss Innovative Ways Africa Is Reimagining Remittance Flows. Migration, Remittances and Resilience in Africa with Michael Lawal? Make sure to check it out!

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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu

Connect with Melissa on LinkedIn at MelissaMbugua, and Twitter @melmbugua

Please visit the ETK Group website for more information on how to improve your chances of successfully entering African markets: www.etkgroup.co.uk

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