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From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams

podcast April 22, 2024

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In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:

  • Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
  • Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
  • Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
  • Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
  • Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
  • Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
  • Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
  • Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
  • Working in Family Businesses: Discuss the unique aspects of running a family business.
  • Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
  • Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
  • Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.

Mike Williams & Flake Bake can be reached here:


The Cashflow Show can be reached here:
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Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke

Website: https://www.prmsltd.co.uk

Email: info@prmsltd.co.uk
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called “The Mediator – aka Theme from The Cashflow Show” [PRS] and “Better Call Clayton” [PRS] 
As an Amazon Associate I earn from qualifying purchases. 

“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 

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