From Flake Bake to ALDI’s Next Big Thing: A Journey of Growth and Innovation | Mike Williams

In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:

• Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
• Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
• Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
• Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
• Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
• Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
• Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
• Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
• Working in Family Businesses: Discuss the unique aspects of running a family business.
• Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
• Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
• Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.

Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/

https://www.instagram.com/flakebakepatties/

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