Fitness and Fear Based Marketing Tactics w/ Kodiak Cakes, PRX, Simply Fit

Let’s all stop fear based marketing tactics in the fitness industry. Deal? This week we’ve got a product that hopes to strike a balance with the Sharks investment, another that offers a spin on at-home workout equipment, and a berry tasty mix that you may recognize from the breakfast aisle.

Hosts Ariel Boswell, Leslie Green, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:

• Kodiak Cakes’ strategic advantage, major distribution win, and turning pancakes into a lifestyle brand
• PRX’s need to build community and brand awareness
• Simply Fit’s fear based marketing tactics and establishing the brand as a category leader

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Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.