EP 77: Sandro Roco, Founder of Sanzo Sparkling Water

Going to a predominantly white college, Sandro quickly learned that other peoples worlds weren't as colorful as where he grew up. The lack of representation combined with his Filipino upbringing made Sandro competitive and he initially jumped into traditional career fields. None, however, felt quite right until he fell into the world of entrepreneurship…more specifically Sandro started noticing the seltzer water boom. At the same time, the Asian food scene was bumping and he knew he wanted to find a way to combine the two to complement each other. While balancing his day job, Sandro launched Sanzo Sparkling Water…he ultimately went all in and grew the business 600% during the pandemic. Today, Sandro has raised over $10 million in funding and has since partnered with Whole Foods and brands like Marvel on Asian-inspired sparkling water combos featuring ingredients like lychee and yuzu.

Co-Founder of Claima and Former Nike Marketer, Bimma Williams interviews leading and emerging creatives and entrepreneurs of color about how they were able to build their own tables by turning their hobbies, side hustles, and ideas into thriving small businesses.

From these stories, listeners will learn how to claim their dream careers by stepping into the world of entrepreneurship. Featuring Melody Ehsani, Jeff Staple, James Whitner and more.

Follow Claima Stories and Bimma Williams on Instagram: @claimastories @bimmawilliams

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