Ep 171 – Crystal Foote, Award-Winning Marketer, Author and DE&I Champion

In episode 171, Erik and Kerel have a conversation with Crystal Foote, an Award-Winning Marketer, Author and DE&I Champion who is also the Founder of NMSDC and WBENC-certified Digital Culture Group and Head of Multicultural Solutions at Performance Marketing company Digital Remedy focused on Inclusive Advertising. Crystal was born in Oakland, CA, raised in Vallejo, moved to New York to start her career in advertising, working for companies like MEC, RGA, and Publicis before transitioning to tech companies like Exponential and Amobee.

Crystal has an important passion project, her children’s book “The Inclusivity Superheroes: A Tale of Diversity and Unity” which helps bring diversity, relatability and inclusion to both children and parents. Now living in Atlanta, Crystal sees different aspects of all the cities she’s been a part of, her passion for positively influencing the world, maintaining a “work-life balance,” and continues to pass on the legacy of her family who has given their life to this country. In this episode, Crystal also reflects on their journey in the industry, shares advice she’d give to her younger self, highlighting perseverance, and they loosen it up with current music rotation jams.

Timestamps

0:56: Crystal Foote, an award-winning marketer, author, AI champion, entrepreneur, and founder of Digital Culture Group shares what keeps her busy these day, and her upbringing into advertising

2:08: Growing up on the West coast, living on East coast and then in the South, Crystal shares which is her favorite, why, and what each has shown her personally and professionally

5:08: The Inclusivity Superheroes: A Tale of Diversity and Unity, a children’s book Crystal wrote dedicated to creating a world where everyone feels valued and celebrated, and what kind of personal experiences drove her to create this

10:23: How Crystal views work-life balance, how she makes time in the day for everything she does, and the secret sauce she uses to make everything come together smoothly

12:39: What motivates and gets Crystal excited and one thing party trick she wishes she were better at
14:01: Crystal shares an amazing story of her great-great Uncle, an American war hero who gave his life to his country even when his country wasn’t on his side due to racial segregation

16:46: The history of Crystal’s family

18:33: Interesting lessons Crystal is passing onto her kids and sharing with her husband, including one she implements everyday

19:22: The sage advice older Crystal would give to her younger self starting out in her advertising career

21:10: What’s in Crystal’s music rotation while she’s at work and also in the car – they’re different!

23:15: Where to find Crystal’s book – The Inclusivity Superheroes: A Tale of Diversity and Unity – and connect with her as well

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