Ep 151 – Luis Romero – Senior Vice President, Head Of Sales North America at The Guardian US

In episode 151, Erik and Kerel talk with Luis Romero, Senior Vice President and Head of Sales North America at The Guardian US, the world’s leading liberal site in information and news. Luis grew up in New York City to two parents who immigrated from Ecuador. They often had various family members staying with them, in addition to his younger brother and sister, which taught him the importance of family and influenced his leadership style later in life. He has worked at companies such as NBC Universal, Univision, CATS Media, Media Nine Group and other tremendous brands and organizations leading multicultural and sales divisions.

Luis shares the work he and his colleagues are doing at The Guardian, how his experiences at previous jobs have taught him so much about business, different cultures, and the ways to market to specific people in the marketplace over various platforms. He talks about the changes that are currently being made in the marketplace as far as diversity and budgets and he gives advice for anyone who is looking to get into sales in the digital media space.

“If you’re naturally curious, asking questions about anything is a great skill set to have as a salesperson. I think the better salespeople are just naturally curious. They’re just going to ask questions, and not just because they have a script. Of course, you have to ask all those questions, but it’s really just learning about someone’s business and what makes them tick.”

Timestamps

:36: Luis Romero, Senior Vice President and Head of Sales North America at The Guardian US, shares about his upbringing in New York City with his parents immigrating from Ecuador and other various family members

6:40: How Luis was led to working at The Guardian, what they do, who they represent, and what they stand for

12:29: Luis talks about how his upbringing has formed the ways in which he thinks now in his work at The Guardian and in previous positions

15:34: Luis’ experience being a father of three, including a newborn, how he balances life and work, and how the pandemic has given him an opportunity to be more present

18:26: Luis shares his unique time working at companies like NBC Universal, Univision, Cats Media Group, Group Nine Media and leading their roles in multicultural sales

26:36: Luis’ thoughts on how the marketplace and different brands are making space and moving around budgets to incorporate different cultures in their sales and marketing strategies

31:05: Where Luis draws his inspiration from

32:12: Advice for those who are thinking about a career in sales or entering the digital media space

34:37: Luis talks about his success, how he gives a lot of credit to it all starting at home with his family

35:37: Luis’ top three apps and the wide range of music he’s listening to these days

38:22: Where to reach Luis and connect

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