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Ep. 147: Creating A Rich Life with Matt Aitchison

podcast December 13, 2019

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How do you define a rich life? Is it based on money? Freedom? Happiness? After a turbulent period, Matt Aitchison created the wealth he was seeking, but realized he was not rich in key aspects of his life. Since then, Matt has incorporated an intentional approach to create a rich life and help others do the same. 

Matt is a multi-millionaire real estate investor, business coach, speaker, and philanthropist. He is the Founder and CEO of The Rich Life, a personal development and accountability based e-learning company that helps high achievers create more wealth, freedom, and fulfillment in their life and business through real estate investing. In this episode, he shares his tips to create a rich life and why planners and journals are pivotal to staying on track. 


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Key Insights

  • Stepmother passed from a rare form of Cancer – made him question everything and led to him getting expelled from high school
  • After winding up in jail, realized his “audio” wasn’t matching his “video”
  • Took a job as a cold caller and worked his way up the company
  • Flipped hundreds of houses 
  • Spends his time in education and mentorship
  • Acquired a hotel in Lake Tahoe, vineyard development in Napa Valley
  • Drive to succeed came from sports – “you just need to outwork the next person”
  • The universe responds to the person who refuses to be denied
  • Realized he needed to change his habits, his circle and 
  • If you’re willing to turn the page, you can write a new chapter
  • Went to a “millionaire mastermind” and saw two different groups – one rich in money only and the other was rich in all aspects of life 
  • Being busy is a choice, don’t mistake movement for achievement
  • PTFAR = Programming -> Thoughts -> Feel -> Action -> Result 
  • Extreme ownership of your life allows things to change
  • Wrote 15 questions inside his journal to help when he gets stuck – (eg. What does God want me to learn right now, what is giving me anxiety right now?)
  • When scaling a team, lead with revenue and fill your cup first


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Bull’s Eye Tips:



The Rich Life Planner


Apparent Failure:

Failure is feedback – ask, “what was I supposed to learn from this?”


Most Recommended Book:

Traction by Gino Wickman


Most Recommended Digital/Mobile Resource:



Daily Habit:

Rich Life Planner – 3x Daily


Wish I Knew Starting Out:

How to read a P+L and balance sheet


Wish I Knew 12 Months Ago:

The importance of core values


Advice to College Student:

Invest in relationships, don’t be afraid to work for free, and create value for people



Current Curiosity:

Hedge Funds


Best Place to Grab a Bite in Sacramento:

Ella Dining Room & Bar

Mikuni’s Sushi


Connect with Matt:

Website: Millionairemindcast.com

IG: OfficialMattyA


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