Dr. Marissa Nichols | Sr. Associate AD – Student-Athlete Experience | Cal – One Question Leadership Podcast

@1QLeadership Question: How can student-athlete development programs be effectively built and measured within collegiate athletics?

Dr. Marissa Nichols, Sr. Associate AD for Student-Athlete Experience and Director of the Cameron Institute at Cal, shares her approach to creating measurable student-athlete development initiatives—from conducting needs assessments and aligning with institutional strategic goals to setting clear metrics for measuring program outcomes like career placement, mental well-being, and alumni engagement. She also talks about the three skill sets she brings as a college athletics executive:

• Program building
• Engaging stakeholder to get resources
• Measuring outcomes

Nichols, a future TEDx speaker, believes the direction of college athletics should be refocused on the student-athlete experience. – One Question Leadership Podcast – Tai M. Brown