Confronting Brand Identity and Market Expansion Challenges Head-On w/ Heather’s Choice

Pitch, don’t kill my vibe. Chill out, you’re too tents. You really got to take the time to laugh s’more, and worry less. I know, I know, no more camping puns, it’s hard to bear. As these puns may suggest, today’s product takes us to the great outdoors. Will our founder leave a happy camper or will the sharks tell her to take a hike? 

Hosts Jorie Munroe and Ariel Boswell jump into the tank with their business insights on Shark Tank products. Listen for:

• Moving manufacturing for better margins
• Expanding from niche to broad
• Losing money while making sales

Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com

Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.