Community Building vs. Traditional Marketing

Join Andrew Morgans and Kristian Hansen, the mind behind Slø Jeans, as they delve into the nuances of community building versus traditional marketing. Kristian shares the intriguing story of how he unintentionally built the Slø Jeans community by voicing his grievances about jeans lacking pockets. Tune in to discover how attentiveness to community feedback became instrumental in shaping Kristian’s startup. The conversation unfolds with insights into Kristian’s mission to stand as the antithesis to the fast fashion industry, challenges with fashion sizing standards, and the profound impact a thoughtfully curated closet can have on mental well-being and the environment. Don’t miss this exploration of the symbiotic relationship between a brand and its community, emphasizing the transformative power of genuine engagement in the world of fashion.

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