Behind the Scenes of the Naked Beauty Rebrand ft. Madison Utendahl and Tori Baisden of Utendahl Creative

After seven years of telling incredible beauty stories and building a passionate community of beauty fanatics, I’ve watched this show evolve beyond my wildest dreams. P.S. As I recorded this episode, I was wearing my new Naked Beauty cashmere robe that I designed with Garin. The first 20 orders will get 15% off with Brooke15!

With such brand evolution comes the need for innovation. Which is exactly why I turned to my dear friend Madison Utendahl of Utendahl Creative to help with an official Naked Beauty rebrand. Tune in as I sit down with her and designer Tori Baisden to discuss the entire process behind our rebrand as well as their business philosophy at the agency. Whether it’s their commitment to cultivating a safe and diverse environment for female designers, fonts, “blanding,” or productive client feedback, these two are here to break down every aspect of the branding process. 

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