BEE 547 Building a Luxury Brand Later in Life: Eula Smith

Starting a business later in life can be your greatest advantage.

Eula Smith, founder of EMarie Travel, launched her luxury travel accessories brand in her 50s after decades in fashion leadership and retail consulting. From Nordstrom leadership roles to advising retailers worldwide, Eula brought global expertise in private-label development, product strategy, and brand positioning to build EMarie Travel intentionally, without chasing trends.

Her brand’s signature travel blanket has been featured on Oprah’s Favorite Things three years in a row and is sold directly to consumers, select retailers, and hotels. In this episode, she shares insights on entrepreneurship later in life, sustainable growth, and turning decades of experience into a thriving business.