AI Search Optimization & Personal Branding in the Age of AI with Jimi Gibson

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In this episode, Yanique Grant sits down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, to explore how AI is fundamentally changing business visibility online.

Jimi shares insights from 20+ years in digital marketing and 70+ podcast appearances, discussing the critical shift from traditional SEO to AI Search Optimization (Answer Engine Optimization and Generative Engine Optimization).

Learn why 60% of Google searches don't click through anymore, how to become visible to large language models like ChatGPT, Claude, and Gemini, and why personal branding is now mandatory for business growth in 2026. Discover what the future holds for AI agents, autonomous task management, and how to ensure your business doesn't get left behind.

Key Topics:

• From Magician to Marketing Strategist: Jimi's unexpected career path

• The 60% Google search shift and what it means for your business

• Traditional SEO vs. AI Search Optimization (AEO/GEO)

• How to become visible to large language models

• The future of AI agents and autonomous helpers

• Why YouTube and LinkedIn are critical for AI visibility

• The personal branding revolution: Why it's mandatory now

• Featured books: Jonathan Livingston Seagull & I'm Possible

Resources:

Thrive Internet Marketing Agency: thrive-agency.com

Jimi on LinkedIn: Connect with Jimi for daily AI insights (posts Mon-Fri)

Follow Navigating the Customer Experience:

X (Twitter): @NavigatingCX

Facebook: Navigating the Customer Experience Community

Website: yaniquegrant.com