Black Friday Could Leave Your Business Feeling Black and Blue

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Black Friday is a major opportunity for businesses to increase sales, and find new customers. Small businesses can boost profits by using strategies like creating exclusive deals, bundling products, and leveraging the increased customer demand to build customer relationships. However, they can face challenges of competing with larger retailers on price and marketing, which they can address through smart planning and by highlighting unique advantages. Sometimes companies will project next year’s sales projections on what may or may not have transpired during the Black Friday Holiday Shopping time. Tune in and see if the data math is mathing when projecting if Q1 of 2026 will be good or bad based on Q4 of 2025.

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