#3549: Suspects Vs Prospects For Entrepreneurs

This one is for entrepreneurs who do all the selling in their business, and in this episode, I break down the difference between suspects and prospects. Most people think they have a lead problem, but what they really have is a classification problem. Curiosity is not commitment, and intention is not intensity. When you mix those up, suspects drain time, focus, and energy that should be going to real buyers. I explain how to spot the difference early so you invest your attention where it actually pays off.

Show Notes:

[02:56]#1 Suspects are your information seekers. 

[08:59]#2 Hypothetical versus practical.

[14:43]#3 Use the signal story system framework as your filter.

[20:16] Recap

Episodes Mentioned:

208: Don’t Be A Pig

1690: A Dirty Secret That Social Media Platforms Don’t Want You To Know

Next Steps:

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