Ep 194 – Snapshots of Resilience: Haleh Shoa’s Journey

In this episode of the Minority Report podcast, host Kerel Cooper sits down with Haleh Shoa, CEO and founder of Picturli, a company dedicated to preserving and organizing family memories. Haleh shares her powerful journey from Iran during the revolution, where her family fled with only a few precious belongings, including family photo albums. This experience deeply influenced her passion for helping families document and cherish their personal histories. With 27 years of experience in advertising, Haleh transitioned to creating Picturli, a service that helps people digitize, organize, and creatively showcase their analog and digital photos and videos. Through her work, she has discovered the profound emotional power of photographs in connecting families, healing relationships, and preserving legacies across generations.

Timestamp:
Introduction and Background 0:00
Haleh’s Journey from Iran to Los Angeles 7:20
Founding Picturely 10:21
Challenges and Successes in Running Picturely 18:47
Technology and AI in Picturely 21:06
Client Onboarding and Services 25:18
Work-Life Balance and Daily Routine 27:42
Future Vision and Personal Growth 31:02
Conclusion and Next Steps 31:37