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Entrepreneur

Why the West Isn’t Always Best: How Afro-Optimism Can Redefine African Succes with Adeolu Adewumi-Zer

podcast March 24, 2025

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Episode #167 with Adeolu Adewumi-Zer, who is a seasoned strategist, business leader, and author of the recently published book "Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage 

Adeolu Adewumi-Zer is at the forefront of redefining Africa’s business narrative through her transformative SCALE framework and deep-rooted belief in Afro-optimism. Drawing from decades of executive experience across Africa, Europe, and Asia, she empowers entrepreneurs and leaders to scale African excellence globally by bridging local realities with global best practices.

In this episode, we dive into the core themes of Afro-Optimism Unleashed from building a global mindset and building pan-African powerhouses, to overcoming impostor syndrome and unlocking the power of the diaspora.

What We Discuss With Adeolu

  • Key steps to shifting the African narrative from one of struggle to one of excellence, and how this transformation can inspire global recognition.
  • The personal journey toward Afro-optimism and the defining moments that sparked a strong belief in Africa’s potential.
  • The important role of trust in achieving business success in Africa and how leaders can actively build and maintain it.
  • The powerful role of the African diaspora in driving the Afro-Optimism movement and contributing to the continent’s growth.
  • The importance of mentorship from experienced leaders in nurturing Afro-optimism among women and the younger generation.

Did you miss my previous episode where I discuss Increasing Japan-Africa Business Opportunities Through AI & Technology? Make sure to check it out!

Like this show? Please leave us a review here — even one sentence helps!

Connect with Terser:
LinkedIn – Terser Adamu
Instagram – unlockingafrica
Twitter (X) – @TerserAdamu

Connect with Adeolu:
LinkedIn – Adeolu Adewumi-Zer
Twitter (X) – @AdeoluZer

Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

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