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Episode 410: The Emotional Side of Money & Healing Financial Trauma with Aja Evans

podcast January 22, 2025


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This week on the Journey to Launch Podcast, I am joined by Aja Evans, a licensed mental health counselor, financial therapist and author of Feel Good Finance. Aja discusses her financial awakening in her 20s, which led her to explore and merge her interests in mental health and financial well-being. She highlights the importance of addressing money-related emotions and breaking down barriers to achieve financial independence. We explore topics such as financial infidelity, the challenges of entrepreneurship, the role of cultural and generational influences in shaping financial behaviors plus much more.

In this conversation, Aja shares:

  • Her transition from general mental health counseling to focusing on the intersection of emotions and money. 
  • Why resolving emotional patterns tied to money is key to making better financial decisions and building confidence.
  • Practical advice on improving self-worth, creating healthy money habits, and fostering open communication about finances, especially in relationships and families. 

Watch the video to this episode on YouTube.

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