ITV 164: Empowering Atlanta's Black Farmers and Fighting Gentrification

Meet Latron Price, the visionary entrepreneur behind Atlanta's Westside Community Market, who is championing economic justice and supporting Black farmers in the face of gentrification.

Join us as we explore how Price's dedication has led to remarkable successes, with 81% of farmers of color reporting increased sales thanks to community-oriented food hubs like Westside Market. But Price's mission goes beyond boosting profits. Through educational programs and community events, Price empowers his neighbors to celebrate their culinary heritage and invest in a more equitable future.

Discover how he's making a difference and learn how you can support his mission.

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