243: Is Cold Calling Dead? What To Do Instead

🚀In this episode of the Speak Your Way to Cash® podcast, Ashley Kirkwood dives deep into the topic of cold calling and whether it’s still an effective strategy in today’s business landscape. Ashley shares her personal experiences, from making over 100 cold calls a day in her early career to leveraging cold calling techniques to sell her book, “The Law School Hustle.” She breaks down the importance of persistence, the art of the follow-up, and innovative strategies like the Jones method of selling. Ashley also discusses the comparative effectiveness of cold emailing and provides actionable tips for incorporating these strategies into your sales process. Episode Highlights: Introduction: Cold calling is not dead, but it’s essential to know your offers well. Personal story: From a $300,000 corporate attorney job to making cold calls for her book tour. Studies show it takes about eight attempts to reach a prospect through cold calling. Personal Experiences with Cold Calling: 🚀Early career in inside sales, making over 100 calls a day. 🚀Learning the importance of persistence and refining calling techniques. 🚀The Jones method of selling: leveraging commonalities to build rapport with prospects. Effective Cold Calling Techniques: 🚀Customizing your approach based on the prospect’s location. 🚀Making the process fun and engaging to maintain energy and motivation. 🚀Real-life examples and success stories from using cold calling in various industries. Comparing Cold Calling to Cold Emailing: 🚀Cold emailing as a scalable, less invasive alternative. 🚀Importance of personalizing cold emails to increase response rates. 🚀Combining cold emails with follow-up calls for a more effective outreach strategy. Legal Considerations: 🚀Importance of adhering to consumer protection laws when cold calling or emailing. 🚀Ensuring you have the necessary consents and respect do-not-call registries. 🚀Seeking legal advice to navigate the complexities of marketing laws. Actionable Tips: 🚀How to incorporate cold calling and emailing into your sales strategy. 🚀Tools and resources to enhance your outreach efforts. Special Announcements: Black Women Sell Live Event: 🚀Join us for the second Black Women Sell Live event in Atlanta, Georgia, from October 3rd to 5th, 2024. 🚀Learn how to make millions in sales from industry-leading Black women experts. 🚀Network with like-minded women and build strategies to increase your business’s profitability. 🚀Attend now at www.blackwomensellevent.com. Ghana Trip in January 2026: 🚀Speak Your Way to Cash® is hosting an exclusive trip to Ghana for entrepreneurs in January 2026. 🚀Join Ashley and the community for an unforgettable experience of learning and growth. Secure your spot and get more information at www.speakyourwaytocash.com/ghanatrip. If you’re interested in direct outreach and improving your pitch, join the Pitch Your Way to Cash membership for comprehensive training and support. Share your thoughts on cold calling and cold emailing in the comments. Let us know what strategies you’re using to attract new customers. Join here: www.pitchyourwaytocash.com