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Cotton Fields to Cover Stories: How Black Women Beat The Odds In Two Generations podcast
Today we are talking all things Beauty from Marketing to getting it to big box brands like Target. Tune in to learn more about Bianca Rush founder of Sassy Mitchell and learn more about how she became a successful inventor and consultant in the beauty industry!
Check out to shop her extensions and products https://sassymitchell.com
Watch the Full Episode Here: https://youtu.be/HHlwFTXiBHE
EPISODE BREAKDOWN
[0:06] INTRODUCTION
[0:43] INTRODUCING MS. BIANCA RUSH
[2:53] BEFORE THERE WAS SASSY MITCHELL
[6:00] GETTING INTO THE BEAUTY SPACE
[8:15] MARKETING STRATEGIES
[9:49] NOTHING PERSONAL ON SOCIAL MEDIA
[11:17] BUNDLES + SO MUCH MORE
[13:17] LET'S TALK ABOUT TARGET
[16:37] ONLINE STORE VS. RETAIL
[20:00] BUSINESS PARTNERSHIPS
[22:45] BANKING WITH BUNDLES EVENT
[25:00] CONNECTING ON SOCIAL MEDIA
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