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401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

podcast April 24, 2024

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This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​

  • Why tapping into her community of mentors and entrepreneurs was the right direction 
  • How she has self-funded her business since 2017 with no outside capital 
  • How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands

Highlights Include: 

00:00 Intro

04:19 Gathering expertise in fragrance

09:50 Challenges in corporate America

13:46 Small-scale beginnings

22:46 Self-financing her side hustle 

28:03 The unique customer experience 

35:26 Revenue streams

39:18 Target audience and marketing 

51:13 Tips for entrepreneurs 

Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 


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