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Business

320: How to raise your rates without feeling ready

podcast June 28, 2026


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👉 Land Corporate Clients Using AI for just $17 — register here: https://www.aicorporatesaleslab.com/

👉 Let Ashley coach you in person for 3 days at Black Women Sell Live: https://www.blackwomensellevent.com/

👉 Join our FREE Skool community for experts who want to sell more services: https://www.skool.com/sywtc

This one is for the expert who knows they’re undercharging.
If you keep saying you’ll raise your rates next quarter, next year, or after one more certification, this episode is your sign. Ashley breaks down why “charging your worth” is the wrong frame—and why your rate is a requirement. You’ll learn how to run a rate audit, stop negotiating with yourself before the buyer even objects, and price your services based on transformation instead of fear.

What you’ll learn in this episode
▪️ Why Ashley says she’ll never charge her worth—but her rate must be paid
▪️ The four-part rate audit most consultants, coaches, and speakers never run
▪️ How to research 20 people in your niche so you stop pricing in the dark
▪️ Why exposure pricing and comparative pricing keep experts underpaid
▪️ How to know whether a free speaking opportunity is actually a marketing opportunity

Why this matters now
If you sell professional speaking, coaching, consulting, or corporate training, the wrong rate can quietly drain your revenue and confidence. Nobody can pay you the rate you won’t say, and the right buyers can’t find you if you keep pricing for the wrong room.

Connect with Ashley and Resources Mentioned:
✔️ Claim Your Free Speak Your Way to Cash® Book: https://www.speakyourwaytocash.com/BookPreviewLive
✔️ Pitch Your Way to Cash® Academy: https://www.pitchyourwaytocash.com
✔️ Attend Millions From The Stage: https://www.millionsfromthestage.com
✔️ Attend Black Women Sell Live: https://www.blackwomensellevent.com/
✔️ Free Skool Community: https://www.skool.com/sywtc

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