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Being the “best kept secret” sounds cute until you realize it is costing you money, opportunities, and peace of mind. Many Black founders are doing excellent work behind the scenes yet feel stuck, overlooked, or invisible. The grind is real, but the results are not matching the effort.
This episode is a truth-telling conversation about why moving in silence is not a flex and why hiding your work hurts your business. Visibility can feel risky, especially when you care about how you show up. It can also feel necessary if you want people to actually find, trust, and choose you. This solo episode walks you through the mindset, the fear, and the practical steps to start showing your work in a way that feels honest and sustainable.
DURING THIS EPISODE YOU’LL LEARN:
Why hiding feels safer than being seen and how that shows up for Black founders
How staying quiet about your work can limit your growth, opportunities, and impact
What it looks like to treat visibility as service instead of self-promotion
Simple ways to show your work without feeling like you are “doing too much”
The shift from posting to be seen to sharing to be useful
Practical steps for entrepreneurs who feel scared, shy, or anxious about being visible
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
Don’t miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/282
Thank you so much for listening! Please support us by simply rating and reviewing our podcast!
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