Why Your Brand Identity is So Valuable | Maurice Cherry

Maurice Cherry is the founder and principal at Lunch, a multidisciplinary studio in Atlanta, GA that helps creative brands craft messages and tell stories for their targeted audiences, including fostering relationships with underrepresented communities. Past clients and collaborators include Vox Media, NIKE, Mediabistro, Site5, SitePoint, and The City of Atlanta. 

In this episode, we discussed a lot and I asked Maurice several questions, including: 

• What are you hoping to create through your brands? 
• What are you most passionate about when building these platforms? 
• What have been some of the biggest lessons you've learned? 
• Are you able to monetize the podcast? 
• What have you been doing in your business in the past 6 months to 1 year that have brought you to the success you're experiencing today? 
• Is it still important that we establish a solid brand identity? Why?? 
• Share a road block, challenge or fear you had and how you overcame it to move forward 
• Share a couple lessons that someone listening who is wanting to pivot needs to know to grow and succeed on their journey? 
• What can we look forward to with you in 10 years and beyond? 

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