Why Your Audience Has Multiple Personalities – David Shands

#entrepreneur #smallbusiness #podcast #howto

The audience that we cater to is a melting pot of personalities. Studies show that there are consistently 4 personality types that every person falls under. Based on the DISC assessment.

D – Decisive

I – Interactive

S – Stabilizing

C – Cautious

Each person on this earth has varying percentages of each personality type. With this info we can also know how to speak to each personality type and it helps us to communicate more effectively because everybody is different.

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