Why You Need to Leverage Digital Products with Justin Burns, Ep. 721

Justin Burns is a digital entrepreneur, sales expert, and founder of Maestro, a platform empowering creators to monetize digital products, courses, and memberships. After transitioning from a sales career to online business in 2008, Justin has sold digital products to over 30,000 customers worldwide. He helps entrepreneurs create “digital real estate” by building scalable, location-independent businesses that generate income through education and online communities.

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Key Takeaways

• Justin’s success was built on sales mastery, perseverance, and seizing digital opportunities before they were mainstream.

• Digital products offer an opportunity to create income through memberships, courses, and online summits without geographical limits.

• Most people delay launching products while waiting for perfection — pre-launch validation is the key.

• Success comes from solving real problems, not from chasing money or hype.

• Meditation, affirmations, and mindset reprogramming play a crucial role in his long-term growth.

Topics

From Sales Hustler to Digital Entrepreneur

• Justin started in sales at Best Buy, discovered his skillset, and later became the top salesperson at a major cell phone company.

• Fired from his job unexpectedly — but that opened the door to his digital business journey.

• A chance meeting led him to the world of digital products in 2008, before online courses became mainstream.

The Power of Digital Real Estate

• In 2008, Justin learned people were selling digital products globally, even as most people were unaware of this growing market.

• Attended one of his first webinars and saw $30,000 made in an hour, which shifted his entire paradigm.

• Realized that failure and setbacks created momentum that allowed him to thrive in the digital space.

Launching Products by Pre-Selling

• Teaches entrepreneurs to launch products before creating them—using simple landing pages, ads, and early buyers to validate ideas.

• Encourages creators to focus on the buyer’s “DNA pattern”—if a few strangers buy, thousands more likely will too.

• Uses online summits with guest speakers as a powerful lead generation strategy for memberships and coaching programs.

Shifting Mindset Through Reprogramming

• Early limiting beliefs around money and success were replaced with custom affirmations and daily repetition.

• Recorded himself reading affirmations and replayed them daily during walks to rewire his subconscious.

• Attributes much of his success to inner work combined with digital skill-building.

Maestro and Helping Others Build Digital Empires

• Through Maestro, Justin helps creators build courses, memberships, and recurring revenue streams.

• Simplifies the tech barriers many creators face while empowering them to monetize their expertise or curate others’.

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Round of Insights

Failure that set Justin up for success: His first digital business failed, leading to foreclosure risk. A sales mentor told him, “Nobody’s coming to save you.” That moment fueled his resilience and led to his first $20K month shortly after.

Book recommendation:

• The Expert Code by Justin Burns — his bestselling book on building digital businesses, available on Amazon.

• Mastery by Robert Greene and 50 Cent — taught him the difference between dabbling and mastering his craft.

Daily habit: Morning meditation and daily affirmation rewrites—recording and listening to his own custom affirmations during walks.

#1 insight for launching a digital product: Pre-launch first. Validate your idea with real buyers before building the full product. Small test groups reveal large-scale opportunities.

Favorite restaurant in Chicago, IL: Home Run Inn Pizza.

Next Steps

• Follow Justin on Instagram at @ceojustinburns

• Explore Miestro for building your own course or membership site

• Start validating your digital product with pre-launch offers and real-world feedback

Closing Call to Action

Thank you for joining us for another great episode! If you’re enjoying the show, please LEAVE A RATING OR REVIEW, and be sure to hit that subscribe button so you do not miss an episode.