Society & Culture

Why You Need Community, Not An Audience with Kim Johnson

podcast December 31, 1969

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There is a big difference between building an audience that’s watching you and building a community that’s engaging with you. So how do we build strong, engaged communities that connect people rather than simply entertaining them?

This week, I’m joined by Kim Johnson, head of community at Geneva, a New York based messaging app. Geneva helps creators, brands and leaders build communities from the ground up. So in this episode we dive deep into all things connection, conversation, and community.

We Also Talk About…

  • Building organic community that is engaged and passionate about you and your work
  • The changing landscape of the content creation and audience interaction
  • How people are getting good at sniffing out inauthenticity
  • Having your community build content with you
  • The imperative value of mutual exchange

I am also very excited to announce that we have launched a brand new Balanced Black Girl community on Geneva! Yes, we now have a free community called Club Balanced that you can join to connect with other listeners. The links to download Geneva and join the community are below.

And if that’s not exciting enough, the book club is back and also hosted on Geneva. We will have monthly book picks, share recommendations, and we'll chat about them in the community.



  • BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at and get on your way to being your best self.****
  • Framebridge | Visit and use the code “BALANCED” for 15% off your first framing order. ◉ IG: @balancedblackgirlpodcast @balancedles

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